I’m a Communication specialist based in Italy and I’m passionate about writing content for the web and managing below the line activities.

I’m a born organizer with networking skills to die for and I take pride in building collaborative business relationships to partner with a diverse range of stakeholders, both locally and internationally.

Due to a considerable experience in promoting corporate identities, brands or products through public and media relations, I can help both individuals and companies convey the right message to the right audience by providing relevant web content, successful sales strategies or face-to-face communication.

Travel addict, with a strong desire to work cross culturally, I’m used to move around to attend meetings and events on behalf of companies and organizations.

Scroll the page down to check out some more about me or just say hello by heading over here.




Web


Career history:
Oct 2006 - Feb 2009: Content manager promoted to project manager jr at Linfa
Mar 2005 - May 2009: Content writer and contributor for a number of agencies, including: Working Communication, e-NetLab, IsoSolution, Antea
Oct 2005 - July 2006: Marketing and communication specialist at Gimacom
Sept 2005 - Oct 2005: Trainee (Informative Service Area) at Assocamerestero

Key achievements:
- Wrote storyboard for e-information and e-communication projects for important clients, including Alitalia and Polizia di Stato
- Managed video seminar workflow (pre-production, production, post-production) for the series Master24 directed by Il Sole 24 ORE Formazione
- Managed e-learning courses promoted by Fondazione Italiana per il Notariato in order to keep lawyers informed about the latest legal updates
- Assembled XML code through the support of WYSIWYG (What You See Is What You Get) editors and controlled over the output format
- Retrieved, created, edited and published optimized web content for search engines and regularly interacted with people who make websites
- Increased brand and corporate visibility through web marketing and social media

Tools extensively used:
XML and HTML editor
CMS developed on open source standard code: EzPublisher; Joomla 1.5
CMS in-house developed: EyeContent4
Social media and web marketing tools
Skills:
Very good writing communication skills
Team management
Creative and outgoing problem solver
Excellent time management and supervisory skills




Below the line


Career history:
Jul 2010 - Aug 2010: Young learners’ leisure coordinator at Northampton University Park Campus (UK) in collaboration with Magnifico Travel
Sept 2009 - Feb 2011: Sales representative for luxury, jewelry and leisure-related brands including P&G, Coty, Luce Bianca and Smartbox
Sept 2009 - Feb 2011: Company representative for a number of authorities and organizations, including: Garante Privacy, Unioncamere, Ecolamp
May 2009 - Aug 2009: Assistant art director at Elephant Pictures in order to support the organization of Asian Film Festival VII

Key achievements:
- Collaborated with public companies and film festivals by attending key events, conferences and promo-communication campaigns
- Coordinated the various elements of the promotional mix (brand promotion, visual communication and direct marketing) in order to maximize sales growth
- Raised awareness on public interest issues, including environmental issues at Lamp&Rilamp tour and privacy-related topics at FORUM PA
- Enhanced corporate identity through strong PR
- Assisted and advised external parties with events, promotion and exhibition execution

Tools extensively used:
XML and HTML editor
CMS developed on open source standard code: EzPublish; Joomla 1.5
CMS in-house developed: EyeContent4
Social media and web marketing tools
Skills:
Very good writing communication skills
Team management
Creative and outgoing problem solver
Excellent time management and supervisory skills




Education


Nov 2010
Professional Course in Events Organizations - HR Value (RM)

Sept 2002 - June 2003
Socrates-Erasmus Programme - Institute of Communication Studies, University of Leeds (UK)

Oct 1999 - Mar 2005
Degree with honours in Science of Communication - University of Perugia (PG)
Thesis on New Media: “Web content lifecycle: practice and theories of content management”

Sept 1994 - Jul 1999
Diploma in Classical Studies - Liceo Ginnasio Tulliano, Arpino (FR)

Languages:
Italian: Mother tongue
English: Fluent, spoken and written; ESOL Certificate in “Advanced English” attained from The British Academy (FR)
Spanish: Good, spoken and written; Certificate in “Spanish for Business” attained from Leeds Language Centre (UK)




About


I’m passionate about communication on all levels and I’m constantly fascinated by the ever-changing social media scene.

Web-savvy digital native, since 2005 I have worked for over five years in Communication and Internet industry as Web writer and Content manager, with a proven track record in team and project management.  

In 2009, I switched to a more integrated communication approach since I became actively involved in collaborative work with trade-marketing, events agencies and sales companies. I have worked in promoting different matters of brands and public interest issues through the support of web, social media and below-the-line actions and I have developed both the ability to push new products toward mass-market and to gain insight into customers’ needs.

This cross-training, both in online and offline communication, has enabled me to develop social, organizational and technical abilities and to excel in a number of roles in the fields of project and content management, e-learning, public relation, events organization and sales promotion.

During my career I had the chance to travel across different countries and to meet a range of amazing people and companies who with I have established collaborative relationships, since I have always believed that good interpersonal communication skills are at the core of good interpersonal relationships.




Contact


Contact me if you want to:

say hello
start a collaboration or make a request about a freelance project
ask for an Italian version of my résumé
receive an English version of my résumé


How  to contact me:

give me a call: + 39 347.0884826
send me an e-mail: info at alessiacanori.com
skype me: alessiacanori.com